GROW A BUSINESS BY UNDERSTANDING YOUR CUSTOMER

GROW A BUSINESS BY UNDERSTANDING YOUR CUSTOMER

Too often, founders and business leaders make product and service decisions because they think they’re great ideas, not because their customers think they’re great ideas or that they have much data to back it up.

Risk taking is necessary to innovate; we know that. I’m here to help make sure those risks are evidence-based to give you and your business the highest possible chance of success, whether it’s a fresh start up idea or long established corporation. You’re in the right place if you want to:

  • Create new revenue streams

  • Design for customer needs

  • Deliver a seamless experience

  • Grow your audience

  • Disrupt your industry

Disrupting your industry and showing customers that you’re the leader to follow means innovating, doing things the way they’ve never been done before. Let’s build the future, together.

Level up your product and service performance

EVIDENCE-BASED APPROACH

I SUPPORT EARLY FOUNDERS

Looking for direction on how to get started, how to test new product and service ideas with their customers, and diagnose pain points in their business model.

I SUPPORT ESTABLISHED ORGANIZATIONS

To identify new opportunity spaces, facilitate ideation, lead new venture testing and validation, set service design strategy and develop new revenue streams that scale.

MY APPROACH

Is grounded in a proven multidisciplinary innovation funnel, pulling from the Y Combinator approach and Google sprint model. Depending on your needs, we may run through the whole funnel or deep dive into one or two parts.

The funnel leverages three primary frameworks: (A) design thinking (including human centered design and the double diamond), (B) lean start up and (C) agile scrum.

On average, 9 out of 10 start ups fail. By taking an evidence-based approach to innovation, we challenge those odds.

Deliver data-driven innovation

WHAT PEOPLE ARE SAYING

“Taylor is a rare talent. She is super adaptable and navigates ambiguity well. She grabs hold of challenges with gusto and tackles them with a sense of purpose that’s infectious and motivates others. It’s no exaggeration to say that Taylor is a force to be reckoned with. She brings people together, drives for collaboration, and is a genuine team player.”

— Rebecca England, Vice President of Innovation at PVH (Tommy Hilfiger)

“Taylor is unwavering in her quality and commitment to improving the experiences and lives of those she is designing for. She uplifts the capability of others and inspires them to try new and different approaches. She is a thoughtful, data driven and impactful designer who always has the end user in mind.”

— Bernie Repacholi, Hydro Tasmania Head of Employee Experience

“Taylor’s mind is sharper than a bear-trap! Taylor can think and work at warp speed, all the while by being the nicest person to everyone on a project. Her ability to lead, support, understand and approach complex challenges is outstanding. Her passion to stay abreast of new thinking and narrative to solution- making is commendable.”

— Coco Griffiths, WorkSafe Victoria Strategic Delivery Lead